Loan Data

Google Search : The classic engine that provides suggestions, as you type, based on the most requested search keywords. It also includes suggestions on keywords present in the " long tail ".
SEMrush : It is a complete SEO tool. It provides intelligence data on websites, e.g. to know the traffic and ...

When the sign is used in a "softened" version, a discreet and refined "filigree" effect is created .

Brand identity: the film of your communication.
The elements of your brand identity are like the actors, the sets, the music of a film.
Everything must move in synergy to tell a story, with careful ...

This allows you to send personalized and relevant communications to specific groups of people, greatly improving the results of your lead nurturing campaign.

Once you have implemented both contact management and segmentation, you can move on to the last element of an effective lead nurturing ...

A company to be considered solid must be visible on the web . Nowadays it is no longer enough to create the best product/service, it is essential to have excellent visibility that allows the brand to be chosen among hundreds of competitors.

In this short guide we will first analyze the concept of ...

Conversion Rate Optimization ( CRO ) is the optimization of a website's conversion rate, or the percentage of visitors who complete a desired action on your site. For example, making a purchase, filling out a contact form, signing up for a newsletter, etc.

CRO is based on the analysis of website ...

This strategy needs to leverage customer data. This is the only way to personalize communications and content. Forms need to go beyond entering email addresses and names, and dig deeper to provide a unique level of personalization.

There are various methodologies for leveraging data to create ...

These performance indicators focus on measuring the amount of traffic generated and user interaction with your website and social media. Some examples of KPIs in this category include:

Number of visits to the website : You can use tools like Google Analytics to track the number of visits to your ...

Also read our article "HubSpot's Artificial Intelligence Simplifies Marketing"

SEO: Leverage Recommendation Systems
SEO can benefit from the use of artificial intelligence in many ways, especially with its ability to optimize content for search engines. With the help of artificial intelligence ...

To identify your content you also need to take into account the peculiarities of each platform and remember that what works well on Instagram will not work well on LinkedIn, etc.

You’ll also want to think about which users would benefit most from seeing an ad on each platform. For example, consider ...

Explore the most effective strategies to increase your presence on LinkedIn and fully engage your audience. Knowing the best practices of content marketing will allow you to achieve success and maximize the impact of your activities on the most important professional platform in the world.

How to ...