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We recently talked about the 3 characteristics of an effective digital campaign . Not only does it have to be attractive, but it must also be useful, timely and consistent. If we take these 3 elements into account, we can think of a campaign that not only attracts interested people, but motivates ...

In the previous article we talked about the first two ways that social media can help with effective website SEO. With the first way we learned that it is important to establish some mechanism of communication and interaction between your SEO tools and your social media tools. The second way showed ...

At this point in the year you are probably planning or finishing planning your marketing strategy for 2014 and digital will surely play a very important role in that planning. For this reason, we share a series of common mistakes that can guide you towards great successes in your 2014 digital ...

Once a well-planned digital marketing strategy or campaign is executed, the expected result is to capture the attention of new prospects interested in the brand and its content. At this point, it is key for the marketing and sales departments to have a unified vision of these prospects in order to ...

Digital marketing is always evolving. New tools appear every day and existing ones are constantly changing to remain useful and effective. Within this whirlwind is one marketing tool that has been around for a long time and is still at the core of every campaign: email.

According to a study by ...

Obsessing over the competition hasn't done anyone much good. However, it's important to be aware of the strategies your competition is using to attract potential customers and, above all, the results they're getting, as this will give you useful guidance for your inbound marketing work.

To find out ...

No one wakes up in the morning expecting spam in their inbox or email, or unwanted SMS messages. However, the average person's day-to-day life is riddled with such communications, and people are not naive. Consumers know that the source of such invasive promotional tools is advertising agencies and ...

When companies plan to create a new product, they take a good amount of time to validate that their theories about what the product should have are aligned with the real needs of their target audience and thus guarantee its success. Why not do the same when planning marketing strategies and ...

If you are an entrepreneur or a small business owner, we have a lot in common. And as an insight I can tell you that what has helped me the most to grow and focus my vision clearly has been professional networking.

Every industry has leaders. Find them, befriend them, and ask them what they did to ...

Experience and knowledge of the subject matter are very important aspects to take into account. And the best way to ensure that your new agency specializes in marketing and has the experience to do so is to analyze their own digital presence. Check their social media profiles, their website, and the ...