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Within a marketing strategy, it is important to define the Buyer Journey or purchase cycle to know what process users follow from the moment they discover a product or service until they decide to buy it. In this way, we will see if the promotion channels we are using are the right ones and if the ...

In this case, as digital marketing specialists we recommend allocating between 30 and 60% of your budget . Why? Here are the reasons for this budget: It is a company that sells technology and services online, therefore, digital marketing is key. ERPs are the order of the day, but competition is high ...

A person's response can vary depending on the color or shape they are seeing. Numerous studies on shapes and color have managed to determine that there are shapes and colors that guide and direct attention more effectively. Language of advertising , it is time to see how these are introduced into ...

Just like the song “Storytelling” by Belle and Sebastian, which says: “If you’re a storyteller, you can think that you have no responsibility. And you can take your characters wherever you want, you have immunity,” as a storyteller you have the right to imagine, invent, relate and show whatever you ...

The products and services of B2B companies are usually more complex and are not usually purchased on impulse but out of necessity. This is why searches are more specific and concrete than in the B2C sector. In this respect, the . Being able to relate individual keywords to each other and associate ...

Therefore, the more leads you generate, the higher your chances of making a sale. However, generating leads that actually convert into end customers is a challenge for online businesses, and it is one of the most crucial components of a well-oiled B2B sales and marketing operation. In the B2B ...

However, these are not always effective and there are other methods that also work very well. The point is to get the press to talk about your company, what you do, how you do it... so today we are going to give you a few tips with (invented) examples included so that you can get into the press. How ...

The algorithm used by Google takes into account the following pieces of code when ranking for no-click searches. This is why you should take them into account when incorporating them into your business website. Comment Recipes Product brand Music Organizations Videos Events Remember, voice searches ...