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Artificial intelligence (AI) has brought about transformative changes, reshaping our lives and industries. The field of search engine optimization ( SEO ) is no exception, as AI-powered tools and techniques are revolutionizing the way we approach SEO. In a survey conducted by Bright Edge, 66% of ...

In a world where 70% of audiences are highly engaged with financial content and spend on average 1.52 minutes consuming it, the role of content marketing in the banking sector is fundamental and constantly evolving. The digitalization of society and increasing online interaction have brought content ...

Introduction to types of email marketing campaigns
There are different types of email marketing campaigns that differ depending on the objective they aim to achieve. At first, it may seem difficult to navigate through this multitude of options and choose the best type of campaign for your activity ...

On previous occasions we have told you how Instagram has been increasing its popularity - and profitability - in the world of online marketing.


We need to start by understanding what Instagram “is” . In broad terms, this social network allows users to apply photo effects such as filters, frames ...