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FutureLearn offers a wide range of free and paid online courses in subjects such as science, arts, business, technology, languages, health and many more. FutureLearn courses are developed by renowned universities and partner institutions . They are interactive and engaging.

They offer a variety of ...

The importance of advanced SERP features, machine learning and language assistants, First, Second and Third Mobile....

We asked ten of the UK’s leading SEO and digital marketing experts to reflect on 2017 – the lessons learned and the factors that had the biggest impact for them and their clients ...

What are SERP Features?
Google’s SERPs (Search Engine Results Pages) are constantly evolving. When you search for something today, it’s unlikely that the results page will only return ten blue links.

With the ever-increasing amount of information on the internet, it is becoming increasingly ...

Local Ranking Tracking
If the keywords you target have local search intent, local ranking tracking is your best friend.

Why? Local intent keywords rank differently by city, neighborhood, and zip code. To track local rankings, you need to track keywords across multiple locations to get a clearer ...

A cold email outreach strategy is an effective way to generate leads and increase your chances of closing deals. However, manually sending personalized cold emails to a large number of potential customers can be a time-consuming task (not to mention difficult.) But it doesn’t have to be!
With the ...

Search Engine Optimization (SEO) is becoming increasingly important across all industries, and healthcare is no exception. With increasing reliance on the internet for healthcare information, maintaining a strong online presence is crucial for healthcare providers. Leveraging SEO in healthcare ...

Similarly, put other important links like return policy, size guides, shipping rules, website terms of use, etc. in the footer of your e-commerce website. You can add contact details, blog signup box, social media links, etc.

Finally, don’t forget about breadcrumbs. These types of secondary ...

Technology and the evolving online marketplace seem to be constantly changing. This can make it difficult for brands to keep up with the times and people, and to remain a brand. The constant pressure and need to be “liked” by everyone is causing many companies and brands to disappear.

Quick wins or ...

Look for Unconventional Influencers
Diversity in your influencer selection can provide new perspectives and greater engagement. Don’t limit yourself to traditional industries; explore unconventional spaces where passionate individuals create meaningful content. Scientists, artists, educators, and ...

Consider the search volume of your keywords. High-volume keywords may be more competitive, while low-volume keywords may not bring significant traffic. Aim for a mix of both.

Keyword difficulty - Assess the difficulty of ranking for specific keywords. Avoid overly competitive keywords that may be ...