Loan Data

The Email and Data Marketing Congress took place on Tuesday, March 26 at the Lyon Convention Center. A day rich in discussions on Emailing, Data and Marketing. Marketing professionals met to discover the latest trends.

Email Marketing Congress

Given the quality and richness of the program, it was ...

Nowadays, event attendees no longer need to be in the same physical location to attend. Webinars and virtual meetings have seen a real leap forward since the COVID-19 pandemic. Even larger events, such as trade fairs or congresses, can now be held partially or completely virtually. For example, at a ...

Also called machine learning in French, machine learning is a discipline of AI where computer systems manage to learn on their own and adapt thanks to algorithms . These algorithms analyze data made available to them and then draw conclusions. In the case of email marketing, algorithms can feed on ...

Sending newsletters is a fantastic marketing tool: loyalty and lead nurturing, providing value to your audience, conversion lever... in short, your communication strategy has everything to gain from equipping itself with such a weapon.

Yes, but a powerful tool does not mean that everything is ...

Everything you need to know about B2B digital prospecting: Challenges and strategies for success
Digital prospecting is about finding customers on the Internet. B2B prospecting is done with companies and not with Internet users. Prospects are identified through digital channels. It is a highly ...

Online advertising is becoming increasingly targeted and persistent. Tracking technologies like cookies collect information about our browsing activities across sites, and these techniques are becoming increasingly sophisticated. A 2012 Pew Research Center survey found that 68% of Internet users ...