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The first email marketing campaign is already a few decades old. But despite the passage of time, this strategy is still one of the most effective today. Instead of being spam, they are emails that users have agreed to receive, so if they are well designed, the probability of them being successful ...

Today, both Digital Marketing and Traditional Marketing play essential and interdependent roles. In this article, we will delve into the world of different types of Digital Marketing . Get ready for a highly informative journey that will allow you to understand how these strategies shape business ...

You've probably noticed what happens when a piece of news goes viral, that is, when it reaches a wide audience. Many content creators and companies, regardless of whether their sector is related to the news, echo it.

This is the basis of what is known as Real Time Marketing (RTM), which seeks ...

A good Digital Marketing strategy is essentially based on planning medium and long-term actions, which aim to maximize results.

Planning allows us to predict situations and anticipate problem-solving, as well as organize tasks without rushing through them. However, since we cannot (yet) see the ...

The world of communication is in constant transition. The act of generating and transmitting messages is shaped by the moment in which the situations frame it, even more so when we are dealing with the advertising market and the intention of results.

When digital marketing first emerged, it ...

Let's talk about growth hacking? But to do so, we need to understand that the internet is increasingly gaining ground in people's daily lives, changing our lives and automating processes.

Technological advances not only impact everyday elements, but also change the way companies advertise their ...