Loan Data

Email has one of the most impressive ROIs in marketing at $38 ROI for every $1 spent. That alone should be a huge incentive to get it right. However, there are plenty of less tangible benefits worth pursuing just as much, including increased brand awareness and recognition, higher click-through and ...

2021 was not a normal year. There was a lot going on globally, and those global events changed the way we live, work, and do business. Many companies had to change their approach to sales, and with so many events and networking opportunities cancelled , we had to get more creative with our outreach ...

Today, consumers interact with their favorite brands through multiple channels. That is, they use social networks, websites, email, chat, among others, to buy products and, in addition, they do so from different devices, smartphones, tablets and computers.

This is why it is more important than ever ...

Uncertainty has been causing the economy to go up and down for some time, and small business owners and e-commerce stores are bearing the brunt. Economic news is inducing fear in the population and has increased concerns about an impending recession.

No one knows for sure whether the global economy ...

The arrival of Covid changed the way we do business. Online events multiplied as people abandoned in-person events due to the different safety measures that were being adopted.

It’s been more than two years since the pandemic began, and now in-person and hybrid events have made a comeback. We ...

Email marketing is an effective channel for communicating with audiences of all sizes. Emails are easy to write and send, and they don't annoy the recipient. That's why mass email sending has become a popular way to boost marketing efforts .

But how do you send mass emails? And how do you know if ...

In the world of digital marketing, one of the most important goals for any business is to maximize conversions. Conversion refers to turning website visitors into leads or buyers. To achieve this goal, it is critical that ads and landing pages are effectively optimized. In this article, we will ...

Chances are you and your business have been through the same thing several times when it comes to lead generation.

You've probably tried some successful strategies (and some not so successful), but you haven't found a formula that allows you to forget about generating leads and focus on nurturing ...

Major email providers like Gmail and Yahoo know how annoying it is for users to receive spam messages . That's why they have adjusted their filtering policies and are stricter with their rules. These new policies will come into effect in February 2024.

Alert about new Gmail measures for mass ...

As a marketer, creating engaging content is crucial to engaging your audience and effectively communicating your brand message. However, not all marketers have a background in graphic design. This is where Canva , an intuitive and easy-to-use graphic designer tool, becomes invaluable.

In this guide ...