Loan Data

Have you ever bought a pair of shoes on sale and left them in the closet? I have a couple of books still unopened that I bought online on Black Friday a year ago. I admit that they are drowning in dust. But that's normal: purchases are the result of a very complex decision-making process and a ...

Values ​​such as bounce rate and time on page (just to refer to Google Analytics terms ) become fundamental in the latest updates of Google's algorithm.

How to recognize a penalty?
Even without knowing the different types of penalties ( Manual, Algorithmic or the infamous Sandbox effect ), there ...

[NB Always remember that users with different intentions will also pass through that keyword.]

The next step is done through Personas , archetypes of people that are created to describe a specific target segment of users.

These are essentially “profiles” of fictitious people, with names, surnames ...

The specific characteristics of this strategy allow us to intuit, at least in part, the corresponding benefits that companies and freelancers can derive from it. Furthermore, the low costs and the opportunity to segment and approach the customer make Inbound Marketing a particularly advantageous ...

For this reason, I thought I'd wait with you for the May Day holiday by asking our friends at Semrush to put up for grabs a Guru account on the platform for a year , as a prize for whoever gets the best positioning on the query " Labor Day" .

And guess what, they said yes to me!

The first contest ...

Do you want to know more?
Don’t worry, we’ll go into all the details during my SEMrush WebStudy Marathon webinar.

So, after having had a taste from Alessandro Folghera of what we will see on February 10, I remind you of the other experts who will take turns during the marathon: Verdiana Amorosi who ...

13. Improve Bounce Rate
If a visitor comes to the site and leaves immediately after, it is bad for the web page. Google measures the number of times the landing page is closed approximately 15 seconds through Google toolbar, Chrome Browser, Google Analytics and other tools created to analyze this ...

13. Improve Bounce Rate
If a visitor comes to the site and leaves immediately after, it is bad for the web page. Google measures the number of times the landing page is closed approximately 15 seconds through Google toolbar, Chrome Browser, Google Analytics and other tools created to analyze this ...

5. Measuring the results of your content marketing campaign
The last step of the campaign will consist of measuring the return on investment and trying to attribute an economic value to what has been produced.

Typically what is measured will be:

Number of referral domains (unique domains) acquired ...

Negative SEO , in fact, aims to penalize competitors through Black Hat SEO techniques, including extreme and very risky link building.

You are probably wondering at this point how to avoid 'proximity' to spam sites, that is, how to measure the quality of a site (or a domain) and then appropriately ...