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Known as PPC, pay per click is a digital marketing strategy in which advertisers pay a certain amount of money each time users click on their ads.
In fact, pay per click has proven to be an important part of a well-structured digital marketing plan . A pay to play advertising strategy is an ...

Composed blog posts are a highly effective way to increase web traffic, however, to achieve extraordinary results, you need to act with forethought and intentionality. Learn what a composite post is all about and learn the best strategies to produce one and make a difference online.
The corporate ...

Marketing intelligence is capable of driving your company's results. Through data, you can better inform your decisions, take fewer risks, and optimize strategies. In this article, you will learn how to turn data into marketing intelligence and knowledge.
The market demands that companies become ...

Knowing how to build a customer database is one of the most important practices for communicating with your audience. In data-driven marketing, this foundation is necessary to create more efficient strategies. So, learn how to build a customer database right now.
Today's marketing leverages the ...

To say that competition is tough these days is an understatement, especially in the digital world, as any company in your segment has the same tools, capabilities and knowledge at its disposal as you do.
Having an excellent catalog of products and services in your favor is no longer enough to keep ...

We often think of social media as a marketing tool for a very obvious reason: social media is fertile ground for a brand to connect with its audience, listen to opinions, share creative content, start conversations and build a sense of community with its customers.
In other words, social media ...

To make your company stand out in the area and attract more customers, you must invest in Digital Marketing. Learn more!
Your company can miss out on huge business opportunities derived from website visitors. How about exploring these possibilities and achieving amazing results by knowing how to ...

If you think your email open rate has dropped or you simply want to implement measures to encourage your contacts to read the content you recommend, the first thing you need to check is the quality of your email marketing subject line.

In fact, the message we send through the subject field is what ...

Every company, regardless of its size or line of business, has the main objective of marketing something and, in turn, every sales process has to have a structure if we want it to be controllable, modifiable and scalable.

In this sense, learning what a sales pipeline is will help you take the first ...

Blogs are extremely useful sources of different types of content relevant to your business.

But do you know what content to post and when to do it?

There are a range of possibilities that can attract traffic to your blog , but they don't always come to mind when creating materials for your posts ...