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There are a number of KPIs being used in the market – and many of them certainly have some applicability for your company.

But not all of them are useful. Furthermore, companies often choose to monitor many Digital Marketing KPIs simultaneously. This means they spend more effort on monitoring them ...

advantages of betting on Paid Media
Discover all the advantages of investing in Paid Media: Nowadays, it is necessary to go beyond offering the market an excellent product or content. It is necessary to make sure that these values ​​reach the right hands at the right time – and that is what paid ...

There are numerous digital marketing metrics to measure the success of your project. One of the main methods is to examine your SEO metrics.

Fortunately, there are several tools available that provide practical and comprehensive reports. They allow you to monitor these digital marketing metrics ...

Because whenever a potential customer identifies the need to buy a product or service that you offer, they must remember your brand.

So applying these strategies not only attracts the public's interest, but also allows the company's strategic management to be more intelligent .

This way, you will ...

One of the biggest challenges brands face during a global crisis is knowing when and how to adjust their digital marketing strategies. That’s why it’s more important than ever to listen to your audience during this uncertain time.

Social listening is a great place to start: it allows you to gain ...

With a comprehensive list of content offerings ranging from eBooks to webinars, this read presents strategies for creating relevant, quality content that can engage and persuade your target audience.

With this guide, you will have a variety of options to offer your audience and thus generate more ...

In general, Stories tend to be more spontaneous and casual in nature, creating a greater sense of authenticity.

It is often possible to see celebrities taking photos of their vacations. But without so many filters and elaborate captions. Which gives a more intimate and close-up view of that person ...

However, it is necessary to weigh up whether it is time to make this choice, especially when it comes to a traditional company in the market.

It is worth analyzing whether your business is not just going through a crisis, but can soon recover. Or whether it is a matter of making course and process ...

Last but not least, you need to know: all agencies are different. UP2Place, for example, entered the GOLD PARTNER category of Resultados Digitaisabout a year ago.

The “Gold” status is granted only to agencies that achieve excellence in the commercialization and adoption of Inbound Marketing Results ...

The creation of various groups and the actions of society are solidified in the conception of the right to freedom of expression, monitoring and supervision of public power . It was precisely in the face of diversity (of peoples, ideologies and causes) that interest groups emerged, in order to ...