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Email Marketing is a digital marketing tool used by companies to communicate with their subscribers via email. Due to its low investment and high reach, it is one of the favorite channels to create brand awareness, stay connected with your audience in a closer way and increase sales.

Email ...

Email marketing is the cornerstone of effective communication and engagement. However, even when we harness its power to connect with audiences, the path can be fraught with obstacles that can undermine our efforts and alienate our subscribers. Recognizing the importance of learning from the experts ...

rates. While these are undoubtedly important metrics, they only provide a partial view of your email campaign’s overall performance. To truly understand and optimize your email marketing efforts, you need to look beyond opens and clicks and explore the full spectrum of email metrics .

In this ...

In email marketing , every click and every conversion counts, and finding new strategies to attract and retain your audience is more important than ever. It's time to look for double engagement in your emails: a dynamic approach that not only manages to capture attention, but also encourages more ...

A high-quality subscriber list is made up of subscribers who have voluntarily opted in to receive communications from your brand. These people have shown interest in your offerings, so they are more likely to engage with your emails and become customers. By targeting a relevant audience, you can ...

Do you know if people are actually reading your emails? While it may seem like a silly question, the success of your email marketing campaigns can't be based solely on assumptions and hopes. You need to know how to measure the performance of your efforts, and regularly track the most suitable email ...

Summer is great for many things, like long days at the pool or beach, boisterous backyard barbecues, and catching up on all the sunshine you've missed during the winter months. What summer isn't so great for, unfortunately, is sales .

The reasons for the decline in sales in the summer vary, but ...

Achieving one of those coveted spots on the first page of search results requires more than just good luck. In addition to high-quality content, you'll need the help of keywords specifically targeted to your target audience. The more you care about choosing the right keywords, the better your ...

Evaluate your options
Know the tools at your disposal. If you are not using email marketing or automation software, now is a great time to start. Pay attention to its functions and features, get to know the templates, check out the design freedom and resources.

3. Create a program
It's always best ...

One of the most important factors in email marketing is efficiency . It would be impossible to send each of your subscribers an individual email . It would require too much time and resources. We know you are busy and have many other things to do.

This is where bulk email comes into play . You may ...