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Let's consider the main circumstances due to which the sales target remains unachievable most often. Wrong priorities Many managers do not realize that the current situation with staff turnover and lack of motivation in the company is due to the unprofessionalism of sales personnel. People coming to ...

Are employees working at their best and most efficient? If the answer is no, it means that they are delivering significantly less than they could when interacting with clients. What to do: It is necessary to develop several models of work, specialized depending on the type of client or the nature of ...

Here, everything is decided by mathematical calculations. That is, with a monthly revenue of a ruble, an annual profit of a thousand is clearly unattainable. 7 Mandatory Documents to Increase Sales by 80% Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have ...

The furniture store gives away a pouf for free to those who buy a sofa. Extended warranty upon payment within a specified period. Preferential payment terms – shipment of goods with a promise to pay within a certain period. Purchase of goods on credit without interest, guarantors, first payment and ...

Moreover, modern technologies provide new opportunities for using SPIN Selling in practice: now it is easy to obtain introductory information about the interlocutor in advance in order to understand what might interest him and to outline the general scenario of the conversation. SPIN Selling ...

Aggressive behavior tactics, where it is enough to learn one monologue and apply it everywhere, are simpler, but less effective. However, in SPIN selling there is also an opportunity to hone your skills, and instead of a single script, develop several drafts of the conversation with the client ...

Rackham showed that the standard listing of product advantages, working with objections and other techniques are not always effective, especially if an expensive product is offered. Instead, an original approach was proposed, when a manager from a salesperson turns into a personal consultant of the ...

Articles by category: Articles Popular New Innovative management: tasks, principles, stages of implementation Material motivation: tasks, rules, forms Direct sales: essence, types, rules, methods used Advertising expenses: accounting features Made a 10-fold increase in sales on 144 projects Find out ...

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用户体验：定义、为什么如此重要以及示例 数字营销 用户体验：定义、为什么如此重要以及示例 用户体验（或 UX）是一种整体体验，包括用户在尝试产品、服务、网站或移动应用程序时所经历的人类行为的理性和情感方面。 用户体验影响着我们所有人，并且正在成为了解其重要性的品牌的差异化因素。 今天，每时每刻，我们都是 客户、 用户、某种东西的用户。我们每天接触数十个品牌，我们接触（即使没有意识到）数百条广告信息，我们访问未知数量的网站，我们在互联网上收集信息： 在这个媒体过度曝光的世界中，每个品牌必须努力出现。 显然，每个有自尊心的品牌 都有自己的沟通生态系统，在其中建立了所有必要的接触点 ...