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Recency of reviews matters.
When reviews are posted can have an impact on shoppers. According to BrightLocal's Local Consumer Review Survey 2020, 86% of consumers say they only look at reviews from the past three months, 73% only take into account reviews within the last month, and 50% only consider ...

Best Practices of Email Marketing
Many businesses use email marketing to promote their products or services, but their ROI varies greatly depending on the quality of the emails. Use these simple but effective best practices so your email open and clickthrough rates climb in the right direction.

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Check to see who hasn't engaged with your emails over a certain period of time and remove them. By maintaining your list, you’ll see improved metrics because you’ll be emailing people that actually want to hear from you.
7. Put the CTA Above the Fold
A call-to-action (CTA) is a statement that's ...

Additionally, giving away desirable prizes always tends to generate some excitement, which further increases engagement levels on your page.
4. Create Interactive Content
Interactive content, such as polls and quizzes, encourages users to interact beyond “liking” or commenting on posts by actually ...

With so many tools and technologies available, it's important for your business to have the right marketing technology (also known as 'MarTech') to streamline processes, improve efficiency, and drive better results. But what exactly should your marketing tech stack include?

If you're unfamiliar ...

Sometimes, visitors need extra encouragement to sign up for your email list. A pop-up can capture more emails before visitors leave your website.
6. Create compelling opt-in incentives
To entice prospects to join your email list, offer compelling opt-in incentives. This could be exclusive discounts ...

Reverse Squeeze Page Funnel
In contrast, the reverse squeeze page funnel starts with a high-value, free offering upfront to attract prospects.
After engaging with the free content or resource, prospects are introduced to low-priced offers, gradually ascending the value ladder through strategically ...

You may have heard that Google initially planned to phase out third-party cookies in Chrome. Now, the brand is reversing its original plans and will introduce a new approach that centers user choices so that individuals can better control their privacy settings. This was announced just this summer ...