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The position of sales manager is essential for the growth and profitability of any company , and the figures prove it:

According to Forbes , an effective sales manager is 50% more likely to achieve business goals.
Harvard Business Review, meanwhile, found that high-performing sales managers ...

The pyramid of objectives provides an organized structure to establish and follow a coherent and effective strategy, ensuring that all levels of the organization are aligned and working towards a common purpose.

The pyramid consists of four levels that are organized in order of hierarchy, from the ...

Frequency: According to Bit.ly, the average Facebook post length is only 3.2 hours. Posting frequently will ensure that more people are seeing your message. It should be noted that you should not overdo the quantity of your posts either. Constant posting can make you seem too eager and people will ...

When it comes to marketing, there's nothing better than having a large group of people who are willing to talk about your product and share it with their circle of friends. Luckily, your company already has that: its social media audience. By adding social buttons to your landing page, you'll be ...

Use one-on-one interviews, surveys with few questions, and focus groups at this point to achieve a better result. Once you process this information, compare it with the information you obtained from your team and highlight the differences to present when sharing the results of your research. The ...

The end of the year means a lot to marketing professionals. It is not only the time to define their digital strategy for the coming year but also to present the results of their management and demonstrate how effective they have been.

There are certainly several types of reports that can be used to ...

Do you remember Dr. Frankenstein who, after many experiments, created the famous monster? He was a union of several individuals and that is why he had several identity problems.

That's what the 'Frankenstein' of marketing strategies does.
It is a profile that becomes more popular every day, let me ...

On Tuesday, November 29, the last event of the year of the HubSpot Users Group Quito was held , a community of professionals committed to business growth, marketing and sales.

The event called “New tools for growth in 2017” was held thanks to the collaboration between Hiperestrategia and Buen Trip ...