But here's the problem with outbound marketing alone and why so many people suggest replacing it with inbound marketing. Outbound marketing can be expensive. A 30-second Super Bowl ad can asia mobile number list cost almost $6 million. A billboard in LA can cost as much as $9,000 a month. If you want to advertise in The New York Times Sunday Business section, be prepared to spend more than $40,000.
Even more down-to-earth, targeted outlets can be pricey. A HubSpot study showed the average cost of an outbound marketing lead was $364, compared with an inbound lead cost of $135.
Thus, marketers have been pushing for permission-based, inbound marketing where buyers raise their hand (figuratively) to receive content and contact from a vendor. Prime examples of inbound marketing are SEO-driven blogs, social media campaigns, YouTube videos, webinars, e-book downloads, calculators, interactive tools and white papers. For the most part, inbound marketing is about making available content that will inform, educate and help prospects make a buying decision.
The numbers tell a story: Inbound leads have a 14.6% close rate, compared with outbound leads with just a 1.7% close rate. More than half of marketers find that they generate higher returns on inbound marketing. And inbound marketing helps companies generate 50% more sales-ready leads with a third of the cost.
