It is a fact that the success of a company depends largely on its ability to carry out a good marketing strategy .
Selling a product is not an easy task, which is why marketing and logistics go hand in hand.
To understand this better, let's look at the concepts and functions of these two units that are part of an organizational structure.
What is business logistics?
It is a discipline that helps companies determine djibouti email list 20611 contact leads which are the best resources to achieve an objective .
A fundamental element within a marketing strategy is to define where to market the services or products , and to do so it is necessary to have an adequate distribution channel.
And, through this distribution channel, the means and routes that will be used to place the product that will be available to the public are chosen, taking into account the option that is fastest and safest, but at the same time the most profitable.
However, business logistics also includes other functions that also influence the planning of a marketing strategy , which we will explain below:
Functions of business logistics that are related to Marketing
Many companies today carry out annual strategic planning that allows them to make projections and establish possible goals to be met.
Therefore, it is not only important to work on the logistics of transporting and distributing a product, but also on developing a marketing plan that is sequential and well detailed and structured.
Among the functions of business logistics, some processes can be highlighted, such as:
Inventory control and storage
To carry out a successful marketing strategy, it is necessary to have a constantly updated inventory of the product to be marketed, so that the supply chain can be adequately controlled and at the same time meet the proposed goals to satisfy customer demand.
Safe and effective transportation
Another activity that stands out within the business logistics plan is the transportation system used for this purpose.
Supply chains are generally sensitive and quite complex.
Above all, because they depend on customer demand , which can vary from one moment to the next, so it is not possible to guarantee an efficient supply chain if there is no safe and effective means of transport.
