The Internet has some characteristics, already mentioned in other blog posts , which make it considered beyond seeing it as a complementary communication channel that allows synergistic effects to be achieved when used in conjunction with other media such as radio, press or television in advertising campaigns. In fact, it is cash app data not only seen as one more medium, but as a communication tool of equal level to advertising or public relations... But this can be seen in many ways from the perspective of each marketing professional.
Interactivity, as a fundamental characteristic of the Internet, places it precisely as a tool between personal selling and direct marketing, which allows the development of one-to-one or personalized marketing. However, even when the presence on the Internet is valued as one of the media to be used in an advertising campaign, its particularities with respect to other media must be considered in order to make the most effective use possible and optimize the ROI.
Therefore, it will not be valid to transfer the approaches carried out for other media to the Internet, if you want to take advantage of its differential advantages. Likewise, it is necessary to adapt the creative resources. In addition, you have to take into account the profile of the public that frequents the Internet, which, although it varies depending on the web page, we can get a general idea of its profile.
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In the latest study carried out by ONTSI on the socio-demographic profile of Spanish Internet users, based on INE data collected in 2008, it is highlighted that there has been a significant increase in the number of Internet users:
…reaching twenty-three and a half million people aged 10 or over who have accessed the Internet at some point, with an interannual increase in 2008 vs. 2007 of 9.8%.
