Case Study, brand sponsored data Figure 1: Shopping via mobile phones is key to the success and growth of Netshoes.
Brand sponsored data is when a company opts to allow its customers to access its content without having to use their monthly wireless data plan. This is a great tool when a large proportion of customers are bulk sms slovakia on limited data plans and are making conscious decisions for which services they use their mobile data. By sponsoring mobile data, a brand makes its key connection points much more accessible and attractive to mobile phone users on the go, breaking down the barriers between consumers and brands.
Netshoes is a popular online fashion retail company based in Brazil. As an online store, the mobile phone customer segment is a crucial target group for Netshoes. If these customers aren’t using Netshoes’ app or shopping on the website due to data usage concerns, that significantly impacts Netshoes’ sales and growth. Two years ago, Netshoes saw an increasing number of customers visiting their mobile website or app, but the conversions didn’t follow. Many users dropped after a short period of time, so Netshoes wasn’t able to convert the increasing potential of users.
