What is telemarketing?Telemarketing is a strategy of direct marketing sms gateway norway where a sales representative persuades potential customers to purchase products or services.This persuasion can occur over a phone call or through a subsequent web conferencing appointment or face-to-face meeting arranged during the call.It’s a technique that enables businesses to connect with a broader audience in a cost-effective and efficient way.Types of telemarketingtelemarketing is generally divided into two main categories: inbound and outbound telemarketing.Inbound telemarketingthis type of telemarketing involves receiving calls from customers. These calls are typically a response to various advertising or promotional activities.Customers might call to place orders, request more information, or seek assistance with customer service.
As these calls are initiated by the customer, they often lead to high conversion rates because the customers are already interested in the product or service.Outbound telemarketingthis involves making calls to potential or existing customers. The purpose of these calls is to promote a product or service, collect information, generate leads, or close sales. Outbound telemarketing requires a strategic approach and a clear understanding of the target market. It can be further subdivided into:bc business to consumer: this involves making calls to individual consumers. It’s commonly used for selling consumer products or services, conducting surveys, or collecting consumer data.
