Formula: open rate = (total opens / total emails sent) x this argentina email list 4.8 million contact leads number matters because the higher the open rates, the more likely your audience is to read your emails. A low open rate may mean that your email subject didn’t draw enough attention, that your email was sent out to the wrong list, or that your list is too niche. On the flip side, a high open rate could mean that your list is too broad, but it could also mean that your audience is very interested in your content.
Click-through rate click-through rate, otherwise known as ctr, refers to the percentage of times an email link was clicked. The click-through rate can be calculated by dividing the number of times the links in an email were clicked by the number of times it was sent. Here is the formula: click through rate = (total link clicks / total emails sent) x this number is important because the higher the click-through rate, the more likely your audience is to click your links. A low click-through rate may mean that your links did not attract enough attention.
