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There is no social network better than another. They all have advantages and disadvantages depending on the sector of activity, the objectives, and the editorial charter of each company. The advantage of Facebook is its very large community, of all age groups, while Twitter and Snapchat are very popular social networks among the youngest. Instagram and Pinterest will be able to enhance your products with their sense of aesthetics.
Think about the many possibilities of each phone number list social network and create a great, cohesive communication strategy. Ideally, you should not use social networks in the same way: this can tire Internet users and cause you to lose visibility and commitment.
And plan some instructions in case of crisis. Finally, do not spam your contacts by aggressively promoting your products and/or services. No one goes to social media to make a purchase. So don't try to sell at any price. Instead, try to get in touch, to start conversations. Nevertheless, you can publish promotional content from time to time, but sparingly. The classic ratios of 8 informative messages for 2 promotional ones.