Discount days have become a great boost for companies and retail stores that manage to generate a large increase in their sales during these campaigns. In particular, some Black Friday and Cyber Monday e-mail marketing campaigns have managed to make these brands stand out among their competitors, achieving great results.
Today we present 5 examples of how Black Friday and Cyber Monday eMail Marketing campaigns have managed to capture the attention of subscribers .
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5 Black Friday and Cyber Monday eMail Marketing Campaigns That Managed to Stand Out
1.Dollar Shave Club
2.Tory Burch
3 .DSW
4.eBay
5.Blue Apron
5 Black Friday and Cyber Monday eMail Marketing Campaigns finance directors email lists That Managed to Stand Out
1.Dollar Shave Club
This campaign is successful from the start just by following the best practices of eMail Marketing to the letter:
A short but snappy subject line that is complemented by an emoji
A striking image: the finger that, with moving eyes, invites the call to action.
Great fluidity.
While many brands focus on increasing website traffic with their email marketing campaigns, they forget that the call to action goes beyond integrating a button with a weak slogan like “click here for a discount.”
Dollar Shave Club displays offers directly in the email , so subscribers have information about the discount they will be eligible for from the start.
2.Tory Burch
It is always very tempting to try to offer as many products as possible in your e-mail marketing campaign, let's say it would be similar to a digital version of a supermarket brochure. But in this medium it would be overwhelming and very difficult to absorb .
One way to solve this mess is through product recommendations , a great way to integrate your Black Friday and Cyber Monday eMail Marketing campaign.
3 Mad Men quotes that teach us a lot about current email marketing
3 .DSW
A great way to stand out during the sales season is to take advantage of your subscribers' location data. The idea is to use the postal code to segment your eMail Marketing campaigns .
In the case of DSW, they were used to recommend products based on the climate in the area where their subscribers are located, cross-referencing information about their products.
4.eBay
Although the Christmas season has just begun, Black Friday and Cyber Monday e-mail marketing campaigns are the ones that consumers take advantage of the most since they offer the best discounts.
eBay has capitalized on the ephemeral nature of Cyber Weekend by integrating a bright red countdown clock that updates every second, creating a sense of urgency that resonates with subscribers.
5.Blue Apron
This brand used retargeting as their Black Friday and Cyber Monday email marketing strategy: they invite a consumer who has abandoned their purchase or hasn't bought in a while to take advantage of the biggest discounts in their store (and include a coupon for an additional 60% off).
Of course, these campaigns can be useful not only for Black Friday, but you can also implement them throughout the year.
