A common challenge in the life of a marketing professional is proving the value of their work to their superiors and to the market.
In digital marketing, this mission has become much easier.
After all, it is possible to measure almost all the results of a digital strategy and there is no shortage of tools to analyze the most important metrics.
However, there are strategies that can make this analysis italy email list 9 millions contact leads a little more difficult. For example: how is the ROI of content marketing calculated ?
How do you know if a content-based method, which indirectly contributes to sales, is profitable for the company?
To answer these questions, we prepared this article with everything you need to know about applying ROI in content marketing. Join us!
Why calculate the ROI of content marketing?
Before we talk about the reasons for applying this formula, let’s understand what content marketing ROI is actually all about.
ROI, an acronym for Return On Investment , measures the profit or loss of each strategy used by a company in a given period.
The goal of this indicator is to understand which types of investments are worthwhile and which ones need to be optimized or discontinued.
In addition, this metric helps managers make informed decisions .
But here a problem arises:
When deciding to measure the ROI of a company's digital marketing, the result obtained can be quite ambiguous.
With so many strategies and methods available, how can a manager identify what brings better or worse results?
For this reason, the ROI calculation must be a little more detailed. In this case, it is possible to measure the return on investment of email marketing, social media, SEO and/or inbound marketing .
When it comes to content marketing, the importance of measuring its ROI lies in evaluating the impact that the strategy has on the company's revenue.
Although sales generation is not the main focus of this method, it needs to generate some financial return. It cannot be just another cost in digital marketing .
More objectively, ROI can show whether your blog is successful, whether leads generated through this channel are converting into customers, and whether content marketing is more cost-effective than other types of marketing .
