Social distancing and movement restrictions have dramatically changed the way consumers interact with mobile devices and accelerated the adoption of mobile e-commerce, leading to growth levels that far exceeded pre-pandemic predictions.
Adjust’s E-commerce App Report 2021: Top Trends in Mobile Shopping, powered by Sensor Tower , provides metrics that help advertisers make smart decisions. We also examine the rise of connected TV, social commerce, and the transformation of gaming experiences in e-commerce apps, and explore ways marketers can benefit from new advertising tactics.
As restrictions belgium business fax list gradually ease in many markets, mobile e-commerce has shown its strength by continuing to grow, as evidenced by the impressive increase in installs and sessions during 2021, despite changes brought about by Apple’s App Tracking Transparency framework for user acquisition on iOS.
Marketers and developers working in the mobile commerce vertical have shown their adaptability time and again in meeting challenges and designing products that meet user needs. As the popularity of this vertical continues to grow, apps that manage to acquire more high-quality, loyal users will reap the greatest benefits.