Keep in mind that buyers today are absolutely overwhelmed with choices. In fact, around 50% of consumers have abandoned a purchasing decision because they couldn’t find the right product.
For ecommerce brands facing more and more competition, it’s crucial to highlight why your product is a good fit, as soon as someone lands on your site.
That’s exactly where your value proposition comes into play.
In this guide, we’ll italy business fax list break down some effective value proposition examples from top brands, and give you tips for writing your own value proposition.
What is a value proposition?
Let’s kick things off with a quick workable definition of value proposition…
A value proposition is a positioning statement that highlights why somebody should buy from your business. It also explains what benefits they should expect once they become a customer. Most value propositions can be condensed into one sentence or a tagline and should be easy to understand for people who are completely new to your brand.
The term value proposition is often used interchangeably with the coined phrase: unique selling proposition.
