The Promotional Legacy of Game of Thrones

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tanjimaju
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The Promotional Legacy of Game of Thrones

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33 million viewers every week. And that’s no exaggeration. We are of course talking about the mighty Game of Thrones or ‘GoT’ as it’s affectionately known by its legions of fans across the globe.

The unrivalled cultural phenomenon canada whatsapp number list of Game of Thrones has an almost intangible quality - a mix of ingredients that has propelled it from great to cult to iconic in a relatively short space of time. Love it or loathe it, you’re likely to have been just a bit curious about how the show became so successful.

Never mind its broadcast and digital presence, the mass appeal of GoT has had a real-world effect – as evidenced by a huge boost in tourism for hosts of the show’s most legendary film locations.

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Northern Ireland, which boasts 26 of the prime filming spots, attracted €58 million in GoT-inspired tourism in 2017, with one in six out-of-area visitors flocking there to get their fiery Game of Thrones fix.

The Promotional Legacy of Game of Thrones
Naturally, the show’s epic content, otherworldly imagery, unpredictable plotlines, and healthy budget have contributed to its success - but despite that, it’s unlikely that anyone could have predicted that Game of Thrones would attract such a gargantuan viewership.

Here, we look at the promotional activities surrounding the show and consider how Game of Thrones has tackled its marketing strategy for its concluding season.

If something is already so monumentally popular, is there any value in marketing it at all? And, if you do decide to market such a show online, where do you invest your time and resources?

Let’s take a look and find out.
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