Before we look at specific web elements, let us note: rational advertising is indispensable in promoting a construction company. Of course, you can appeal to emotions at the level of first contact, attracting attention. However, most of the advertising information used in promotion should be dry facts, figures and clear diagrams.
There are two reasons for this:
1. High IQ of the target audience. Only wealthy people can afford to build their own home. As a rule, these are individuals with business acumen and critical thinking. Life experience has taught them to treat any offers from sales managers with healthy skepticism. You will have to try very hard to melt the ice of their mistrust. And you can do this only with the help of logical, balanced arguments.
2. High cost of the service. Even for a wealthy person, building a private house is often the most expensive event in their entire life. Therefore, a potential Customer is ready to study a large amount of information. They are even ready to delve into previously unfamiliar concepts. Your task is to be the one who can convey the necessary information to them in the most easily digestible form.
Accordingly, when promoting a construction company, it is necessary to use methods and techniques of rational advertising. Let's examine them in more detail.
Methods of selling construction services on a web resource
Convincing a potential Customer is made easier by:
The ACCA advertising formula . Let's look at it in more detail, step by step.
A (attention) — attract the user's attention with an image of a beautiful log house and a happy family in the background (emotions are just a fuse for further bombardment with facts). Show an attractive price for the service.
C (comprehension) - you say that thanks to new Canadian whatsapp number australia technology, it is possible to build a cottage inexpensively for such and such a sum in such and such a time. You explain how.
C (conviction) — describe the advantages of your technology over other methods of building housing. Show your certificates, demonstrate an impressive portfolio. In other words, form the buyer's belief that contacting you is the best solution.
A (action) — you push a potential client to contact you without putting it off. You promise a quality consultation here and now. You offer a free call to a surveyor. Considering the high cost of housing construction, you are unlikely to be able to make a sale right on the website. Your task is to involve him in communication and interaction!
Comparison. This is one of the most effective methods of rational advertising. It allows you to clearly demonstrate the advantages of your offer against the background of competitors. The trick is that the choice of criteria by which the comparison will be made is up to you.
The best graphical way to implement this technique is a static or interactive table. From here on we will illustrate with examples from our cases.
