The "what/who is it for" block. This is a very simple but effective way to focus the attention of a potential client and force them to match their needs with your offer. Here is an example of its use in selling construction services:
Let's look at the section "Construction of houses for permanent residence". It is obvious that you can build a cottage for permanent residence not only from SIP panels, but also from brick, aerated concrete, timber, etc. Nevertheless, seeing this explanation, we put a tick in our minds: "Aha, in general it suits us, let's study it in more detail!"
Catalog. If you build houses for many projects, the best way to help the Customer navigate all this diversity is to use a catalog. After all, the user is not so much interested in the name of the project ("Starets", "Altruist" or "C110"), as in the appearance and technical characteristics:
quadrature,
roominess,
number of storeys,
price.
And it is convenient to make filters according to these criteria. Here is how we implemented it on the landing page of the construction company "Ekopan" that we developed.
But this does not mean that the names of the projects are not important - subconsciously we perceive them as an expression of the "character", "soul" of the future home! Even such small nuances ultimately affect promotion and sales.
Individual approach. Most likely, you will not be able to typify the whatsapp number canada wishes of any client and prepare a chic offer for it in advance. Here the proven technique "Didn't find what you need?" will help out.
of a user who is about to leave the page. Note: when promoting a construction company, it is especially important to reflect an individual approach on the site - half of Rublevka is built up with non-standard projects!
Work scheme. This block gives the user a clear idea of what will happen after his call to the company. After all, he understands that building a new cottage is in any case a whole epic, a series of difficulties. Breaking down the super task into more understandable stages gives him a sense of confidence. In addition, the work scheme is a chance for the company to demonstrate the well-establishedness of its own business processes.
Interactive calculator. In construction projects, the cost of services depends very much on the individual characteristics of the project, for example, the square footage. Therefore, an interactive calculator will be very appropriate. It is important to remember: the main task of this element is not to calculate the cost with perfect accuracy, but to involve the user in interaction with the company, increasing the likelihood of a sale.
Cross-marketing with banks. A huge number of people attract borrowed funds to build their homes. Often, in parallel with the search for a construction contractor, the choice of a lender is also carried out. Consider whether your web resource might also offer useful information about lending.