TikTok advertising isn't for everyone, or is it?

[chandon4]

If you are old enough to have seen Farmacia de Guardia, I am sure that at some point you have said the phrase: “ I don’t have a TikTok account, that’s for children ”. Many of us saw TikTok as a social network focused 100% on generation Z and quite far from the adult world, hence why not all brands considered including TikTok Ads in their digital advertising strategy. But TikTok is evolving and it is necessary to start keeping an eye on it even if your target audience was born before 1994. Do you want to know why?

TikTok
TikTok grows and evolves
TikTok was born in China in September 2016 under the name Douyin. A year later, the parent company, ByteDance, bought Musica.ly, a social network with a large number of young users who are passionate about videos bulk sms russia and transitions. TikTok thus managed to establish itself as a young and creative network around the world.

Although the platform still has a large percentage of young users, it is gradually opening up to older audiences. According to TikTok data collected in August 2020, 65% of the audience in Spain is over 18 years old. Likewise, approximately 13% of users are over 35 years old.

Later generations are experiencing a migration (or evolution) from Instagram to TikTok, as happened with Facebook. This type of more adult audience does not always generate content, but they do consume it and find TikTok a channel for learning and fun. We have seen this behavior more accentuated during the most restrictive months of the pandemic. Since February 2020, TikTok has doubled its audience in Spain according to its data .




TikTok is not just a social network for dances and challenges , we can also find tutorials, recipes, creative inspiration, curiosities and videos to learn languages, among others. It is not surprising therefore that thanks to TikTok's powerful algorithm , adults and children can spend hours browsing through short videos.