A simple visitor does not become a customer overnight. There are several steps (not predictable, but possible) that he will go through until he finally feels ready and convinced that he wants to buy your product or service.
These steps may include first hearing about your business, discovering a need or pain, researching the solution you offer...
In Marketing, we define these stages as the Customer laos email list 75226 contact leads Journey, which begins with the first contact with the company and ends with the completion of the sale.
The concept of the sales funnel emerged so that companies could not only accompany this process, but also guide it and facilitate the customer's path (and of course, sales).
So, keep in mind that the sales funnel benefits both you and your customer. The goal is to make the customer journey more adaptable to their needs, simple and beneficial. As a result, you achieve more sales and even loyal customers who will see the value in your proposition and stay with you.
What is a sales funnel and why you should document actions
You already know the importance of the funnel and now I imagine you are wondering what the strategy consists of.
The sales funnel is divided into 3 main stages — top, middle and bottom of the funnel — where in each of them, certain actions are set in motion.
As an example, we can mention the collection of data through forms, such as name, email and phone number; the creation of content to educate the customer and spark their interest; marketing actions such as activating pop-ups on the site or sales actions, such as a phone call.
There are a wide variety of actions, and you must choose the most appropriate ones taking into account the profile of your business, your personality and the market in which you operate. But there is something that you will always have to do, regardless of which ones you choose: DOCUMENT.
Only a documented and organized funnel is able to align actions , as well as marketing and sales teams, and thus achieve results. After all, there is no way to carry out a strategy if you do not map your customers' steps, or document each piece of data and information, and each action taken within the funnel.
It was with this in mind that we decided to share with you the spreadsheet that we use here at Rock, through which we guide the sales funnel actions of our clients. It is a mine that will help you:
