Fortunately, you don’t have to be a world-class expert to do well online. You can build and grow a business with online marketing even if you’re a relative beginner.
Take email marketing for example. While you could telegram database devote a lifetime of study to say, writing emails or designing landing pages, or marketing automation, you don’t necessarily have to. With the right training program (like this email marketing best practices article), you could get the basics down in a few hours.
Of course, some people have gone way, way beyond the basics. They’ve become world-class experts in a particular niche. They’ve studied specific parts of marketing, including email marketing, so they know their specialty better than almost anyone else.
Here are a few of those people from the email marketing world. I’ve listed them in no particular order, but have tried to group them into somewhat related skill sets. If I’ve missed anyone you think is a world-class email marketing expert, please leave a comment and tell us who they are.
1. Ian Brodie, consultant and email marketing expert
With a career spanning over 25 years, Ian Brodie is one of the most prominent email marketing experts. Ian focuses on helping consultants and coaches learn how to win clients without spending all their time on marketing. He understands the challenges that solo professionals and small firms face, and offers simple, practical strategies that can be easily implemented.
Ian’s approach is all about harnessing the power of expert knowledge and client work to create effective marketing campaigns. His popular “Value-Based Marketing Blueprint” teaches professionals how to generate leads and clients without resorting to pushy sales tactics or becoming an SEO or technical wizard.
Ian’s best-selling book, “Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing,” offers invaluable advice on using email marketing to win clients, build authority, and generate more sales. It is also one of the top 10 email marketing books recommended by GetResponse.
2. Chad S. White, Head of Research, Oracle
Chad S. White is a seasoned email marketing expert with 17 years of experience under his belt. As the author of “Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success” and nearly 4,000 posts on digital marketing, he has served as the lead email marketing researcher at Oracle, Salesforce, ExactTarget, Responsys, Litmus, and the Direct Marketing Association.
Currently the Head of Research at Oracle Marketing Consulting, Chad is dedicated to helping organizations improve their email marketing strategies. Recognized as the No. 1 email marketing expert on Twitter, Chad was awarded the ANA’s 2018 Email Marketer Thought Leader of the Year.
3. Jordie van Rijn, consultant and email marketing expert
Jordie van Rijn is an independent email marketing consultant with over 13 years of hands-on experience. He has worked with A-list brands like AEGON, Unilever, Roche, KLM, and Heineken, helping companies improve their email marketing results.
Jordie offers tailored training, keynote presentations, and conference workshops to share his expertise in the field of online marketing. In addition to providing email marketing consultancy services, Jordie has in-depth knowledge of email vendor selection and various email marketing tools, enabling him to offer impartial advice.
His comprehensive approach to email marketing encompasses everything from conversion optimization and impact assessment to strategy development and planning. Check out his articles on the GetResponse blog!
4. Kath Pay, Founder, Holistic Email Marketing
As the CEO of Holistic Email Marketing, Kath Pay is a leading authority on email marketing. With a career spanning over two decades, she has worked with companies like Econsultancy, Alchemy Worx, and Plan to Engage.
Kath is known for “bringing marketing back into email marketing,” offering cutting-edge tactics and strategies to her clients and followers.Kath is an International Bestselling Author, Award Winner, and Keynote Speaker who has spoken at various industry events. She has also authored the State of Email Marketing report.
Read more on the GetResponse blog:
1. Best newsletter platforms in 2023
2. How to build an email list from scratch
3. How to personalize your emails
