The basis of the semantic web is the interrelation between the different pieces of information existing on the network, but not through a mere juxtaposition of content, but through the generation of layers of depth that provide greater solidity and complexity to the data. This enables the user to find what they need in a specific and immediate way and in a single step.
Let's look at an example: let's say we want to search for information about flights to Beijing. We use the expression "flights to Beijing" for our query, and we see that Google provides us with dates, prices bulk sms canada and companies that fly from Madrid to the destination we have specified. In other words, Google is able to determine our location and offer us results in accordance with it, skipping the step of having to specify the city of departure.
Semantic SEO: Flight search example to Beijing
This detail is not trivial, since it considerably shortens our search process . It allows us to go practically directly to the travel offer of our preference.
Intent and context: pillars of semantic SEO
According to Search Engine Journal , this new web model also requires a new style of SEO: semantic SEO , a strategy to improve organic positioning based on two pillars: intention and context.
Intent. What does the user intend by performing this search?
Context. What surrounds the user when carrying out the search?
How does Google find out information about the individual's purpose and environment?
Analyzing your search history .
Analyzing the global Internet search history related to the same topic.
Setting the user's location .
Examining the particularities of the keywords used in your search (geographic variants, spelling errors, etc.).
semantic seo-intention-context
How can we work on semantic SEO?
At the moment, in addition to taking care of all the traditional SEO aspects , we can adapt our portal to the demands of the semantic web by optimizing two aspects:
Linguistic disambiguation. Although it may sound complex, it is simply a matter of adding terms and information to our content that help to make it clear to Google what type of page it is looking at.
