Companies that want to polish their image or strengthen their reputation are increasingly and easily turning to external influencers for help . They pay big money to buy credibility or likeability with target groups that are harder to reach via this #fitboy or #fashionista. Nowadays, that can be a choice, but many organizations forget that they are overlooking an important army of influencers . Namely: their own employees.
Why are these ‘internfluencers’ essential in your reputation efforts? It comes down to three unique characteristics: they are credible, proud and persuasive.
1. Credible
First of all, they already have a credible connection with you as a brand: after all, they are on the payroll. It was their own choice to join, at least, we hope. In doing so, they commit to the mission, strategy, standards and values of the organization. Admittedly, it may not feel that conscious, but in fact it is. This commitment is even saudi arabia telegram data renewed and confirmed monthly because the employee remains loyal to the company, and the company rewards the employee in the form of a salary. This is a closer and longer bond than you will ever have with a temporarily purchased external influencer.
2. Pride
Logically, you only approach colleagues who are proud and enthusiastic about their work. They often also proactively sign up. Let them talk about their activities, areas of interest and the opportunities they get within the walls of the organization and beyond on your corporate communication channels (website, social media). At VodafoneZiggo, we have been using this method of storytelling for years, giving dozens of employees the stage. This results in more than 50 interesting interviews, columns or behind-the-scenes looks every year. Ranging from knowledge sharing about technology and opinions about trends to an insight into striking projects.
3. Convincing
Sharing company pride is contagious, both internally and externally. These colleagues are more convincing than many external influencers. Of course, the opinions of employees are also biased (they get a salary, never bite the hand that feeds you ). But like no other, they offer the target group a glimpse behind the scenes. A smart corporate communications department works closely with the recruitment department to ensure that the theme choice of the communication tools matches the recruitment needs as much as possible.
