Segmenting your email campaign, an undeniable law
At the same time that you give your Internet users the option to select and create their own subscription, your responsibility is to constantly work on your databases to divide subscribers according to topics, gender, interests, among others (if everything is channeled to a single database, we highly recommend establishing processes to work with dynamic tables).
If you send mass emails without segmenting, you should be aware that you may cause your users and customers to end up cancelling their subscription after a short time.
Briefly but concisely, we share with you some ways in which it directors managers email lists you can segment your campaign even further to get better results. Here we go.
By interests: This is especially important for millennials. Use information about your subscribers’ interests and give them content you know they’ll like.
By location: We have a whole article written about this. Consider this segmentation when your content or promotional purposes only matter to a certain part of your database, located in a certain destination.
By volume of activity: Here we are mainly referring to subscribers who have been inactive for a while. It is always a good idea to segment them and send them an email to see if they still want to receive your emails (if not, it is better to unsubscribe them).
Cart abandonment: Obviously, this is for those who have eCommerce sites. Cart abandonment is a constant problem, but by segmenting your campaign and including them you can regain their attention and even a purchase.
By age: This is perhaps one of the most basic ways to segment your campaign. Wow, talking to Generation X is not the same as talking to a millennial. The joke tells itself!
By gender: Again, this is another “standard.” If there are offers or content for men and/or women, it’s best to segment your campaign and give each one (and one) what they really want to see.
By educational level or studies: This does not apply in all cases, but if possible you can segment your email campaign according to their educational level. This is directly applicable to educational or postgraduate centers, where there is no point in sending a bachelor's degree campaign to those who already have a master's degree (just to give an example).
