You can use your eCommerce website as a place to find interested consumers and surprise them with amazing deals through pop-ups .
In exchange for these offers, people often leave names or email addresses, country wise email marketing database but another way to effectively obtain valuable data is by collecting their phone numbers.
According to statistics , even 75% of consumers are happy to receive text messages with special offers , so try this marketing strategy and get those numbers fast.
Use these 6 ways to collect phone numbers using website pop-ups and converting visitors into customers will never be easier.
1. Give your visitors a good reason to sign up and make your pop-up offer irresistible.
To attract your visitors' attention and make them want to leave their phone numbers, you need to give them some kind of incentive.
They need to feel like they have a good reason to sign up, so it's your job to give them that reason by offering them something special.
These offers can be:
Discounts
Exclusive offers
Competitions
A free e-book
A free shipping
Or something similar.
The only thing that is important is that this offer gives your potential customers some value for money .
For example, you can give your subscribers the opportunity to receive $10 off an order when they sign up in your pop-up text message:
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Source: My pillow
It seems really easy and like they could actually benefit from it, which is the point.
Your offer must provide some value to them so that it is too good to ignore.
It will also make your visitors feel a little less awkward about sharing this type of information with you, and something like a free eBook, discount, or free shipping will certainly help them out and encourage them to make a decision.
Make it hard for them to refuse your offer.
2. Strike a balance between keeping it simple and having a striking design.
Popups can sometimes be too confusing for visitors, so don't give them a chance to give up and create a simple yet beautiful popup to keep their attention a little longer.
There is no need to overcomplicate the entire design.
Simply customize your popup properly, add some details and you are good to go.
The tool that can help you create and customize phenomenal popups for your website is called poptin .
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In addition to popups, Poptin offers some additional options to engage your visitors:
Through the embedded forms
Through automatic emails
When it comes to popups, it allows you to fully customize them using its drag and drop editor which is also extremely easy to use:
You can change colors, fonts, sizes, add or remove fields or certain elements like images, videos and more in just a few steps.
To look professional, match the design of your pop-ups to the design of your website.
You can even add a logo.
Play with the design, experiment, but not too much.
When it comes to fields, reduce their number as much as possible to collect only the most necessary information from your visitors.
Don't ask for too much information or overwhelm your visitors with too many offers.
Focus on one goal.
3. Create a specific CTA and show your visitors what you would like them to do next.
Having a simple and specific CTA is extremely important when creating an effective popup because this is the moment when visitors are one step closer to becoming perhaps even your most loyal customers.
So, create a specific CTA to make it easier for your website visitors to know what their next step is.
They don't want to waste time searching for it as it can annoy them and reduce their desire to take any action on your website.
When it comes to CTA buttons, they should be placed correctly and in a contrasting color to stand out from the rest of the window and be more visible.
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Source: RoadiD
As an example, we can see here that the CTA is highlighted and in contrasting orange color just below the field where the visitor's mobile number is supposed to be entered.
A good CTA should be:
Short and simple
With powerful words
Driven by action
Accurate
You need to give your visitors the right direction if you want your popups to be successful.
Choose the right CTA based on the offer you are giving and be direct.
Encourage them with some action-based verbs and create an amazing user experience for them by being efficient and accurate.
You can even add the word "now" and create a sense of urgency.
4. Add a clear exit option to avoid frustrating your visitors.
Popups are a great tool if designed correctly, so make sure to add a clear opt-in X so as not to annoy your visitors and quickly dismiss them.
It is important not to make visiting your e-commerce website an unpleasant experience for them.
Add a clear X optin to your popup to give your visitors the opportunity to exit and continue their journey undisturbed.
Make it easy for your visitors to close it by providing a clear and visible "X", or allow them to exit by simply clicking anywhere outside the popup.
