price increase;
poor selection;
lack of a product promotion plan (thoughtful marketing strategy);
competitors' activity.
Next, you need to offer a fairly clear solution; in some cases, pilot projects are used. In essence, this is training, that is, an imitation of a real micro-situation. Upon completion of the work, when there are results, KPI calculations, a ready-made solution is written, the case developer can offer it to other organizations or use it on the japan number for whatsapp basis of the same company.
Algorithm for creating a business case
Selecting a candidate
The business promotion model involves hiring a specialist with successful experience in implementing cases. But you can describe your problem and offer to search for solutions to applicants. This is the meaning behind the business case methodology.
There is another technique in personnel management – case interview. The candidate is asked to give a clear view of the situation and describe the strategy for its development.
Communication with case participants
Whatever the HR case is – simple or complex, it must provide for communication with the participants. The plan can be adjusted taking into account the market situation, it is not constant. The customer is in constant contact with the focus group participants – the marketer, SMM specialist, copywriter, salesperson and moderator. After all, many of them work remotely, and dialogue is necessary.
