Film industry. This promotion path is universal and will suit almost all types of advertising, be it story, print or radio advertising. The first will be the most effective, as it shows the life application of the product (service). If the events, for example, take place in a bank or the central character buys a wardrobe of a certain brand.
The meaning of audio advertising is that the heroes of the picture periodically pronounce the name of the brand they prefer. Graphic advertising demonstrates the product or symbols japanese whatsapp number of the company that produces cars, clothes, etc.
Television. The types of product placement used in television programs are similar to the previous methods. In this case, there are many more techniques, and the cost is much lower. Thus, in cooking shows, they usually present equipment, dishes, kitchen furniture and food. In construction programs, they give implicit advertising about the provision of services. The TV presenter constantly names the company that performed specific work and fixes it in people's memory by showing the logo.
RR is definitely used in reality shows. This is a very correct move, since all these projects are watched by a certain audience. In this way, the advertiser contacts his entire target audience.
Radio. Only hidden audio promotion is suitable for radio broadcasting. For example, the morning host of Maximum radio tells the news published in the online newspaper "Utro.ru". On radio broadcasts, you can promote companies with an easy-to-remember name or those that are on everyone's lips. As for imported products, this type of promotion brings modest results.
Press. In this channel, hidden advertising is given on product images or in the text of the publication by mentioning the name of the brand itself. Example: in a photo of city attractions in a magazine, the logo of a pharmacy or store is clearly visible. Sometimes this happens by accident, without the knowledge of the seller company. That is why before publishing, marketing specialists should evaluate the content to avoid direct advertising.
