Personalized emails generate 6x higher

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Every smart marketer knows the challenges of pairing their newsletter with the right products, images, and links—and making all that information match a specific user’s tastes.

However, the real trick is to know how to simplify the processes and achieve the same results. And luckily, there are email marketing softwares that work to make your life easier.

With this little trick, you won't have to segment your emails by items or business mailing list italy collections. You'll have the information you need to see the browsing and performance behaviour of each user. And in this way, product presentations and, above all, recommendations based on tastes, will be much more effective.

conversion rates than bulk newsletters.

The same thing happens with this type of email as with new releases. When a product or service goes on sale, the subscribers you think might be interested will have to be the first to find out. In this way, in addition to creating sales emails, you will also be strengthening your relationship.

One of the biggest mistakes brands make is that they think that once the acquisition process is over, there is no reason to keep following the customer. But this is a never-ending process. So if you want to create sales emails, you will have to work on them constantly.

2.- Welcome emails


There is no time when a user is more receptive to your communications than when they first subscribe to your email list. In fact, in terms of effectiveness, you should know that welcome emails play in a league that mass newsletters can't even compete with. They are opened 4 times more often and get 5 times more clicks. But most importantly, these emails bring in up to 8 times more revenue.

Plus, they're the perfect opportunity to make a strong first impression and stay top of mind. Why not follow some tips?

First, thank your new customers for signing up. With the current state of inboxes and the hectic pace of people, it means a lot when someone takes the time to read messages. That's why you should offer a warm welcome with a small discount. This will also increase the chances of sales.
Next, since your new subscribers are unlikely to be familiar with your brand, it's time to send an email with your best-selling products. This way, you'll be able to see how each user behaves and get to know their tastes.
And finally, start sharing educational content. Preferably from your blog.
3.- Re-engagement emails to generate sales