Ways to apply artificial intelligence in your email marketing strategy

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Apply this same idea to a company's email strategy. If you use email automation software, it will collect a wealth of data on things like clicks received or conversion rates. Artificial intelligence will help you analyze and apply this data to your users.

Artificial intelligence is more than just applicable to email marketing. It is not limited to correlations based on extracted data, but has become the most logical way to personalize emails and automate responses. Artificial intelligence in your email marketing strategy finally helps you get as close as possible to your users.

1.- Segment your database
Segment your database

There is no such thing as email personalization without first segmenting your database. business phone numbers list It is not possible to send personalized emails to each user in your database without having an idea of ​​what each recipient is like.

Personalization goes a long way in customer loyalty. The key is to identify the segments you want to divide your database into and start working on it. The abundance of data should not overwhelm you. It is important to stick to the data that is relevant to you.

Artificial intelligence makes it easier to personalize emails due to the possibility it offers to identify segments and their characteristics.

For example, if you have a cosmetics brand, segmentation could help you define the skin type of each user in order to send products suitable for each skin type. What interest could a teenager have in receiving a newsletter about anti-wrinkle creams? Segmenting your database is the first step that every brand should take to work on its personalization in the most optimal way possible.

2.- Recommend products to increase conversions
newsletter with products

A study by McKinsey & Company estimated that Amazon generated 35% of its revenue from product recommendations made both on its website and through email marketing strategies.

This form of email personalization is perfect for improving your users' engagement. It also increases the click-through rate and therefore improves your sales. However, how do you know which products to choose for each user? Algorithms used by artificial intelligence facilitate this type of information. You can use data such as a customer's activity and purchase history.

This data is the perfect ally for making personalized product recommendations and making the sale. This type of personalization will add a lot of value to the customer. You will make them feel that you know them, value them, and satisfy their needs in an easy way so that they make the final purchase.

3.- Obtain customer information at every point in the customer life cycle
Cross-Channel Marketing for Dummies: The Customer Life Cycle

Artificial intelligence in your email marketing strategy can help you determine email strategies for very specific actions. Nowadays, you can obtain information about the user's behavior and navigation style, or even their intention.

Today, marketers can create more impactful campaigns to attract users more effectively. For example, it is possible to attract users to return to the shopping cart when they have not yet completed the purchase through a reminder email.

Predictive analysis and artificial intelligence come together to work on this aspect of digital marketing strategies. The combination of both will allow you to send newsletters with profitable discount offers to people who have viewed certain products several times but have not purchased them.

4.- What is the best time to send your email and increase the opening rate?
clock, time of sending emails