that users are no longer interested in their emails.

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The headline already grabs the user's attention with a " You will be missed . " Then, to show their concern, they carry out a short survey about the reasons that led them to unsubscribe.

This is a simple questionnaire for subscribers and very effective for the marketing team. buy database for marketing This allows them to make the necessary adjustments to these campaigns, based on the responses received from users.

8.- Free People
original unsubscribe messages

This clothing store has noticed that subscribers have not been checking emails for a while. To prevent them from leaving, it sends them a reminder message asking if they want to continue receiving emails or, on the contrary, if they want to unsubscribe.

It is precisely this unexpected message that can encourage users to interact with the brand again, and at the same time, it risks causing them to decide to abandon and unsubscribe.

However, the floral design with handwritten script is so striking and original that there is probably more chance of them staying than leaving.

9- Fab
original unsubscribe messages

JustFab is a shoe brand that makes it clear

The first message is clear and direct: “ Smile, you are designed to stop.” It is accompanied by a red and white image with a very striking heart. That “ Stop” translates into the possibility of stopping the unsubscribe from emails. Below, there is the option to re-subscribe to the campaigns, if they wish to do so.

10.- Sidekick
original unsubscribe messages

Just like Fab, this brand has the ability to unsubscribe its users as soon as it notices that they have not clicked on its communications for a while.

It is the way to address users politely, explaining what is happening, but inviting them to subscribe quickly, which is what sets you apart from the rest. A direct and clear message, “Happy holidays, we are unsubscribing you!” accompanied by an action button at the end, “ Wait , let me subscribe!”.

It is an easy and simple process in which the user does not have to do anything, neither unsubscribe nor subscribe, since they are notified in advance.

11.- Bed Bath & Beyond
original unsubscribe messages

This is another of the original unsubscribe messages worth mentioning. In this case, users are given the option to choose the frequency of the messages.

Both J. Crew's option to choose the type of messages and this brand's option to choose the frequency are optimal. All you have to do is give the option to receive or not receive the messages. Clean and fast.

12.- Value Pet Supplies
original unsubscribe messages

Showing the benefits of staying on your subscriber list can be a reason for the user to change their mind.

At this pet supply chain, they remind subscribers that if they continue to be subscribers, they will get weekly coupons. Otherwise, they won't. Putting the candy in someone's mouth before they leave is one option that can work.

These are some of the original unsubscribe messages that you could study. But there are many more. Do you want this new year to be one of subscriptions and not of unsubscriptions? A good option is to follow these examples but also rely on the best tools. MDirector is one of the best email marketing platforms . Discover now everything that one of the top emailing software on the market can do for your brand. Sign up now and get your subscribers hooked again!