let’s talk numbers

[moniyamkta06]

What is an SMS campaign?
The first thing to do is to define together what an SMS campaign is in a marketing strategy and in particular for an online store.

For the simple definition, it is about sending a text message to the smartphone of your customers and prospects. But as e-merchants, it goes further, you have many possibilities to use SMS. Whether it is a product launch, a cart reminder or a special discount for your most loyal customers, SMS campaigns can be used on each stage of the lifecycle.

Simple and quick to set up thanks to solutions like SPREAD, SMS british indian ocean territory b2b leads marketing can have 2 objectives:

Transactional : automatically sending a notification to your contact when they have performed an action on your store (order confirmation, cart abandonment, etc.)
Promotional : its purpose is to send discounts/promo codes to your contacts or invitations to events such as private sales, for example.
So, now that we have seen the theory!
So do the same and celebrate your customers' birthdays with an automated and, above all, well-thought-out scenario. No need to just offer free shipping, as you would do to any prospect. No, get involved by offering a gift, even a small one, that will touch the hearts of your consumers. A physical gift, an additional service on your products... the possibilities are endless. Once again, the perceived value is much more important than the financial value.


And if you're still afraid of blowing your budget, you can always reserve these gifts for your most loyal customer segments. Which brings me, conveniently, to the last action I suggest (and not the least)!