CRO: 5-Step Workflow for Continuous Optimization

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Chances are, your website doesn't exist as a piece of art. That's not to say that you didn't have artists to work on it, but its purpose isn't to just sit there and look pretty. It has an underlying goal for your visitor to take an action that benefits you and your company.

Pretty simple, right?

It sure sounds simple, but the taiwan mobile phone numbers database methodologies behind attracting the right visitor and displaying engaging content in a layout that drives conversion are more of a science than an art, and this science is known as Conversion Rate Optimization (CRO).

What is conversion rate optimization?
While the term does a lot of the heavy lifting when it comes to understanding what it does, the best way to define CRO is the process by which your content and website work together to drive conversions by engaging your target audience through design and substance.

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The definition is somewhat broad in regards to any goal of effort (this is what we refer to as “conversion”). Your goal could be to have your visitor sign up for your product, add their email to your newsletter, register for a webinar, or purchase a product, just to name a few.

But there is a key to executing a successful CRO methodology, and it largely depends on one of the words in its definition.