The whole package surrounding the message

[Rajsahiseosuo990]

The landing page is the place where the company can expand more on presenting the product . It is common for the brand to use elements on a landing page that do not fit in an email, such as video, audio or long texts.

If you present the product in an interesting way in your email, the landing page will only have to convert the user into someone who is really interested in the product itself. The example of Prezi is this one, where bolivia whatsapp number data they present new applications of their service and do so by redirecting the client to these landing pages.

Benefits of sending users to a product landing page:

You have more options to send inputs to the user.
It is possible to highlight the benefits of the product in a more striking way.
You have the option to attract the buyer's attention with a page specially designed for the product or service.
Redirects the customer to a page where their conversion is sought.
4.- Email on the day of the launch
Emailing for promotions: Betta pictures

This email is essential. Once you have completed the process of attracting attention and highlighting the product, it is important that on the day of the launch you send another email to promote the product.

On this day, your chances of getting the customer's attention are greater. If you've done the previous work well, you'll only need to send a reminder of the launch. With the customer's curiosity primed, and the date marked on the calendar, it's time to sell the product.

It is common for messages on this day to use some kind of discount. Offers and discounts for this day tend to appeal more to the feeling of urgency . For example, if a customer buys a product between one hour and another, they will receive a certain discount.

Betta Pictures sends an email to its followers informing them of the BluRay or DVD release of one of its star films. The email is sent on the same day of the release, in order to have a greater impact.

5.- The post launch
Emailing for promotions: Litmus

Once the launch is over, it is time for the last email for promotions, the post-launch. This email must be sent once the product has been sold and it is given a new chance.

The usual thing with the post-launch is to highlight the product through offers or discounts. The post-launch should show that the product is valid again and may be interesting again .

The Litmus example is an email sent to the brand's customers to remind them that since a month ago, Litmus has enabled a new app that they can enjoy on their website. « Launching later this month, Litmus Weekly will feature our latest content, top Community discussions, as well as some of our favorite email-related links from around the web, delivered once a week to your inbox «.

Keys to a successful launch
For a promotional email to work, it must meet a series of conditions that make it attractive. With 5 basic tips, you can create an email that guarantees success for your launch:

1.- Database segmentation
The main basis for all marketing campaigns is that the database is segmented. Choosing a qualified audience is essential . A qualified database is understood to be one made up of users and customers who show interest in the product.

In order to segment your audience properly, it is important to take advantage of the pages that your customer visits. The products that your customer shows interest in, the fields that they have marked as interests when subscribing, or the purchases they have made before will help you to better segment your audience.

2.- A single CTA
The call to action in an email promoting a launch must be unique. When there are too many calls to action and messages for the customer, attention on the product is lost.

It is important that your product stands out with a unique and eye-catching message. Don't distract attention from the main product. The goal of emailing for a launch is to make the product stand out and the recipient of the message go directly to it .

3.- Creativity
At a time when email users receive a multitude of messages a day, it is necessary to provide the means to make the content stand out. Thus, the creatives, templates or designs of the emails have to be specifically developed for the product.

has to be original and eye-catching . It is essential that you highlight the product as a whole, that is, that it is clear that the product is important and everything surrounding it has been specially created. Using eye-catching colors, changing fonts or taking advantage of some special feature of the product or service can be some reasons to create the perfect creative.

4.- Choice of words
Your message should not be made up of just any words. Your message will identify you and say a lot about you. Choose wisely what message you want to convey and how you want to convey it. The keywords will define your email and determine the possible success of the launch.

Many companies choose to highlight words like “pro”, “offer”, “new”, “last call” or “novelty” . These are words that show that you are looking at a new, different product that has not been seen before. You call the user to get this product because no one else will have it and they can be the first to enjoy it.

5.- Measure everything
As with any email delivery, you need to incorporate measurement systems for what you send. Knowing which clients receive the content, if they click, where they click, which parts of the message interest them most, etc. Your success with the campaign may depend on correct and precise measurement .

Most measurement factors can be used in real time, meaning that the data changes at any given moment. Having a real-time measurement in hand is an effective way to ensure that the product you are going to launch does so with all the guarantees.

Design your promotional email campaign using the best possible email manager. MDirector's Email Marketing tool will allow you to communicate and build customer loyalty by sending your news in a personalized way via email . Measure, test and try out different types of mailings thanks to MDirector's Email Marketing software.