It's time to take your B2B company's digital presence to the next level.
Three of the most important brands in the automotive sector hong kong mobile phone numbers database worldwide arrive in your city. All three bring the latest models of their cars, the best spare parts. They also have a huge store full of shiny cars and a wide portfolio of services. You know that it is time to change your car and you want to take advantage of the possibility of choosing between the brands. So one Sunday you decide to go to the stores and analyze the purchase process. Imagine, then, that you put a hidden camera in your shirt pocket. You want to ask the three advisors who serve you the same question: what is your best car and why should I have it? You are confident that they have received good sales marketing. Later, in the comfort of your home, you put the videos on your television. You try to calmly determine which of the advisors earned your trust, because that influences your purchase decision; which one seriously affected your decision-making, all in order to order the car that will arrive at your door next week.
It would be great to have the detail of a camera for the decision-making processes of your life, wouldn't it? Taking the time to meditate on which is the best option for a product or service according to what you saw. However, this is not the case in real life in any of its aspects. For prospects and clients, offers are presented as something immediate that, if not taken now, can be lost forever (although, in most cases, the offer will still be there months later).
In the direct market, the question of potential customers comes down to having smooth-talking consultants who are dressed according to the customer's expectations. They also have to be in a bright office, probably to attract more attention and to get new customers who will immediately buy the products in the automotive market. However, at the level of digital marketing, we often falter. We believe that it is impossible to gain the customer's trust, because it is difficult to offer them the same experience on social media as in a real store.
Has this happened to you? Well, if so, let me tell you that it is nothing more than an illusion: the possibilities in the digital market, specifically with the Inbound methodology , are equal or greater than in the physical market. So if you want to know how to gain the trust of a prospect in the automotive sector, through a digital strategy, I invite you to join us. Ready? Let's get started!
1. Introduce the prospect to your project in a warm and confident manner
When potential customers first arrive at your website, it's like inviting someone into your home. First, you need to make sure they feel comfortable and take away their first concerns. Give them the space you would like to find yourself in if you were the customer. Unless this person has had contact with you or your products before, they won't be at ease. They'll act defensive. So, think: what concerns come up first? Show them your company's achievements, the special spare parts you offer; tell them about your medium-term plans and talk about what makes you and your team unique. This will undoubtedly help you start to gain the trust of a prospect and strengthen your image to perform Inbound Sales in a better way.
