It's natural.
According to HubSpot , consumers talk about brands about 90 times a week. But it’s not always about recommending a product; it’s about casual conversations where people mention or reference brands they use. For example, a friend asking you about the new smartphone you bought or your neighbor asking you how your lawnmower works.
Most of the time, word-of-mouth marketing is unintentional and afghanistan telemarketing data unplanned. Nugget Boy is a perfect example. Carter Wilkerson (aka Nugget Boy) asked Wendy's Twitter in April 2017 how many retweets he needed to get to win a year's worth of free chicken nuggets? The company's response was: 18 million. Carter then posted a screenshot on his Twitter account and people started retweeting so he could win the free nuggets.
word of mouth marketing example twitter
As of today, it has received over 3 million retweets. Wendy's received a lot of brand awareness without having to spend a single cent. That's what word of mouth can do for your business.
There are many types of word-of-mouth marketing, which means it can be used in many ways. What are these examples? Let's find out.
What is Word of Mouth Marketing?
So what exactly is word-of-mouth marketing? According to Shopify , it's an unpaid marketing technique for generating natural conversations about your company or its products. People tell others about your brand and how much they liked it.
Word of mouth is triggered when the customer experience is surpassed both positively and negatively. It is not always positive. People will talk about your company both positively and negatively. If their experience with your brand has been great, they will share their positive experience. In the case of a poor customer experience, they will be part of negative word of mouth marketing.
You need to make sure that your customers are satisfied with your brands and products. Word of mouth works naturally, but you still need to keep it under control. In fact, you need to use different techniques to generate a positive buzz about your brand.
Examples of Word of Mouth Marketing
You can use the following word-of-mouth marketing examples and techniques to monitor what people say about your brand as well as create positive word-of-mouth marketing.
1. User Generated Content
The content your customers and users create is the best source of word-of-mouth marketing. User-generated content includes social media posts, comments, videos, blog posts, and anything a customer shares about your business.
Here's an example from Buffer using #BufferCommunity to highlight user-generated content. Their users share photos with the hashtag and the photos are not for promotional purposes at all.
word of mouth marketing example instagram
User-generated content is the purest form of word-of-mouth marketing. You can’t just sit back and wait for your customers to share content. That will never happen. You need to take the steps necessary to engage your customers. Create a community. Give your customers opportunities to share your content. Reward them. Encourage them. That’s how it will work for your brand.
2. Customer Testimonials
Customer testimonials generate word of mouth as they are written by customers who have used your product and are satisfied with it. Again, no matter how happy they are, your customers will not share their testimonials unless you contact them.
Once you get the testimonial, you can use it on your website, social media, and marketing campaigns. Orabrush uses video testimonials on their website:
