Using a combination of traditional and modern communication channels can let you boost your overall customer engagement. With that said, email and WhatsApp are tried and tested channels you can use Australia Phone Numbers market your products. However, choosing a channel between WhatsApp and email can be a challenging task. That is why, in this comparison post, I will talk you through the differences between these channels and which one can be a great choice to scale your brand.
Email marketing: The channel that started it all
Ever since email became publicly accessible, companies, both physical and e-commerce, have been using it to market their products or services and compelling their customers to shop, engage, and interact with them.
In simple terms, email marketing revolves around sending personalized messages containing marketing content, information updates, newsletters, and company alerts straight to the inboxes of your contacts.
An example of a marketing email from Counter-Print. Source
On top of that, you can leverage drip email marketing to automate and space your emails to better nurture your leads and direct prospects across the sales funnel.
All in all, email marketing is a great way to interact with your customers, boost engagement, get sales, and expand your reach.
Even though email marketing offers multiple advantages, people have become desensitized to receiving marketing emails and started to ignore them. In fact, the average open rate for marketing emails has stayed at around 36%. However, if you are using emails to send verification codes or meaningful content, you can still use this channel to your advantage.
WhatsApp marketing: A digital channel of today
An aspect that is missing from email marketing is personalization. You cannot have a tailored one-on-one conversation in real time over emails. To do that, you need an advanced marketing channel that allows conversations in real-time. And this is where WhatsApp comes in!
WhatsApp marketing, as the name suggests, is all about utilizing the WhatsApp Business Platform to run promotional initiatives to engage customers via tailored messages, offering customer assistance, and having 1:1 chats with customers.
An example of a WhatsApp marketing message from Lenskart.
Furthermore, unlike emails, you can create group chats in WhatsApp, known as WhatsApp Groups to interact with multiple people at the same time. One more interesting feature of WhatsApp is that you don’t have to send and receive one message at a time.
WhatsApp chats appear as a thread rather than individual messages, allowing you or your customers to go back and look at previous messages. This way, you don’t have to repeat the same information multiple times and can keep the conversation fluid.
In addition to that, being a modern communication channel, WhatsApp lets you automate your marketing and messaging with WhatsApp Business API and AI-powered chatbots. Using these bots, you can reply to customer messages without having to manually write and send responses.
These chatbots can be trained to send text messages, visuals, videos, or documents, delivering quality customer service with minimal human intervention. These are only some of the marketing capabilities of WhatsApp. It also includes extra features such as:
WhatsApp Broadcasts
WhatsApp Catalogs
