So collaborations won’t work anymore?

[billal hossen]

Of course they work, and they will always continue to work. They simply need to be restructured.

A clear example of an effective collaboration is the one that has been going on for years between Foodspring and Giulia Calcaterra.

Foodspring certainly invests in Giulia for what she does, but Giulia herself truly believes in the company and its products. She is truly on target with the product, as are her followers.

It's a win-win-win situation: the company, the influencer and their followers win.

And that's exactly the type of brand-creator relationship we should aspire to.

Should a creator always be external to the cambodia telegram mobile phone number list company? Absolutely not. I am convinced that in 2023 we will see the emergence of a new professional figure: the corporate creator.

We all know that a face communicates much better than a logo, so why not find some right inside our company?

Stay here with us.

Later in this report, our Giulia Proietti Timperi will explain in more detail who corporate creators are and why this can be an unconventional strategy to grow on social media in 2023.

Position your brand with the 3 strategies we tested in yoga academy in 2022
But first, let's give the floor to Irene Bosi, Head of Marketing in Yoga Academy, who reveals 3 very powerful positioning strategies that you can use for your brand for 2023.

This is worth more than any mass survey or general research we can do.

In a market where everything will converge towards standardization, those who know their audience perfectly will win.

And those who know their audience will only be those who talk to them constantly, also (and above all) in the literal sense of the term.

Marry a creator (both inside and outside the company)
By now, people have developed what I call a "marketing detector". They know instantly if a creator is sponsoring something just for the money (I bet you’ve seen similar content more than once).