With the launch of its Verde

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A Constancia campaign, it invited young university students to record themselves in front of a chroma key, which it placed at Ciudad Universitaria, and share the video on social networks, with the hashtag #VerdeConstancia. FAD campaign 2. Launch contests on social networksHashtag photo contests One of the best tools to generate awareness and attract users is to organize a photo contest in which participants must upload an image and identify it with the hashtag of the action.


The use of tags will help to make the action visible and make it go romania telephone number data viral . Photo contests are a great way to bring out the creative side of your audience. Incentivize participation with a prize related to the campaign itself or with merchandise from the organization. Some good examples of how to use a contest as a social marketing action are those launched by Greenpeace and Action Against Hunger .


social marketing NGO Greenpeace campaign Greenpeace launched a photo contest on Instagram in which participants had to show the beauty and threats of the oceans. The images would be shown at the UN, as part of the Global Ocean Treaty. In addition, the 10 best images would win a campaign t-shirt. NGO marketing Action Against Hunger Campaign As part of the campaign to promote the short film (and awareness-raising project) by the Fesser brothers, El Monstruo invisible, the NGO Acción contra el Hambre launched a contest in which user-generated content took centre stage.