The choice of this date is no coincidence

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A , as on July 17, 2002, Apple introduced its iCal calendar application. That near-unanimous designation may be the main reason why other companies have chosen different dates for their calendar emoji. For example, WhatsApp uses February 24, Twitter uses March 21, and Facebook uses May 14. Emoji Marketing Emoji marketing refers to the strategic use of emojis in digital marketing campaigns to improve communication, increase engagement and humanize the brand.


Emojis and emoticons help express feelings and emotions when france telephone number data it comes to interacting with users in written form. Plus, using them can help you connect better with younger audiences. It is important not to overuse them, however, and to keep in mind the use and context that certain emojis have acquired. For example, the peach emoji will not have the same meaning in a supermarket post announcing seasonal products as in a gym post announcing the new GAP class schedule.


Emoji marketing is not applicable in all contexts or for all brands. However, in certain situations you can reinforce the message that is conveyed to the user. Benefits of emojis on social media Emojis can transform your marketing strategy. From increasing engagement to humanizing your brand and highlighting your messages, they are a powerful tool that you cannot ignore. If you are not convinced about why you should include them in your social media actions, below we will tell you about their benefits.